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One of the advantages of performing a SWOT analysis is that it allows the health coach to turn _____________ into ____________.

  1. strengths; threats

  2. weaknesses; opportunities

  3. objects; goals

  4. risks; plans

The correct answer is: weaknesses; opportunities

The correct answer highlights the transformative aspect of a SWOT analysis, which is a strategic planning tool used to identify and evaluate strengths, weaknesses, opportunities, and threats related to a project or organization. In this context, when a health coach identifies weaknesses, they can reassess those challenges to uncover potential opportunities for growth or improvement. For instance, a weakness such as insufficient marketing skills could lead the health coach to explore opportunities for partnerships or training to enhance their visibility and client engagement. By framing weaknesses in this way, the coach can develop strategies that not only address the shortcomings but also leverage them as pathways to foster better performance and client outcomes, optimizing their coaching practice. The other options do not accurately describe the dynamic between identifying elements of a SWOT analysis. While strengths can help to mitigate threats, the notion of converting weaknesses directly into opportunities embodies the core purpose of the analysis — fostering growth and development despite initial challenges. Options discussing objects and goals, or risks and plans do not align with the typical outcomes of a SWOT analysis in the context of a health coaching framework.